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FBD Insurance is the main commercial sponsor at Bloom, Ireland’s leading gardening festival. We worked with FBD on activating their brand positioning ‘Protection, it’s in our nature’ throughout the event.

Our activations were designed to enhance the visitor experience at the festival whilst also creating opportunities to generate new customer leads for the business.

Across the 4 days, over 12,000 visitors interacted with the FBD experience, with an average dwell time of 9 minutes per person.

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