Cushelle Roadshow
Backup Marketing hold a roadshow for Cushelle Toilet Tissue
IGBF Grocers Ball 2009
Backup Marketing are priviliged to have been commissioned to manage two of the IGBF’s largest fund raiser events in 2009 – the Grocers Ball and the IGBF Christmas Lunch. The ball was attended by almost 500 people and was a resounding success with the Camenbert Quartet (of RTE’s Late Late Show fame!) had the Grocery Fraternity dancing till the small hours! The lunch is on the 27th of November and we are hopeful of the usual attendance of close to 1,000 people.
The Irish Grocers Benevolent Fund supports our colleagues and ex-colleagues from the grocery trade who have fallen on hard times. The charity is currently helping 271 families who find themselves in difficult circumstances. These families come from a cross section of the whole trade both retail and wholesale, supplier and manufacturer.
A major source of funds for the Irish Grocers Benevolent Fund is the appeal made by the President of Appeals on an annual basis to companies involved in the trade
For twenty eight years our wonderful charity has helped to relieve hardship amongst unemployed and retired members who have fallen on difficult times because of ill health, unemployment or bereavement. The fund continues in its efforts to reach more people in need. This year more than ever we need your support so we can help:
We are grateful to all the people in the industry who continue to support this charity which is so close to home.
Raisin Oats & More Roadshow
Raisin Oats & More Roadshow
Backup Marketing plan and execute roadshow for Rasin Oats & More “Hands off!” Campaign
Velvet Roadshow
SCA Hygiene Velvet Roadshow
Backup Marketing plan and execute roadshow for Velvet Toilet Rolls Environmental Campaign
Make A Wish, Tesco & Disney Record Breaker
In November 2008 an exciting idea to make money for the Make a Wish charity became a reality - To create the largest image from tea lights in order to break a world record. In conjunction with Disney - pins were sold in all Tesco stores enabling the cost of 27,000 LED tea lights to be accrued. This meant the charity secured 1 euro from every pin sold in a store and amazingly the record was achieved.
View The Gallery Guinness World Record
The hype began at 7am with a group of 35 transition year students arriving at Dun Laoghaire Shopping Centre. The image of Donald Ducks head lay on the floor of the mezzanine level stretching approx 30 x 40ft and the children began to lay the tea lights. By 1pm the image was completed bar three lights and the party began - balloon modellers, face painters, story tellers all began to entertain the crowd to a musical background in anticipation of the arrival of two very special guests.
To the roars of excitement from the children who had gathered Mickey Mouse and Donald Duck who had travelled all the way from Disneyland Paris arrived. Together with three Make A Wish children Mickey Mouse laid the last three lights and the Guinness Record Breakers representative announced that we had indeed set a new world record for the largest image ever created with LED lights. It was an amazing success and it is with pride that Backup can say they were part of such a wonderful achievement.
Tesco Charity Ball 2008
The Tesco Charity Ball is an annual event which sees the retail community gather to celebrate in style, all in aid of a good cause.
Tesco Charity Ball 2008 - see the four day build unfold
View The Gallery A Charity Ball
The Tesco Charity Ball 2008 was an extravagant Ball catering for 1400 guests. Entertainment on the night was provided by a star studded lineup - including the Former Ladies of the Supremes, X Factor star Rhydian and the amazing Simply Red.
Decor on the night added a magical sense to the occasion - from the first ever full star cloth ceiling in a corporate venue, which twinkled and glistened during the opening music, to tables set with crystal balls and spectacular floral displays.
Guests were treated to a sumptuous four course meal, with a choice of sea bass or Angus fillet of beef. Late night fun kicked off at 12.30am with an array of interactive treats - including a chance for guests to get their pictures on magazine covers & create personalised DVDs to their own musical choices. And, as if all that wasn’t enough, the evening was topped off with the chance to enjoy vodka cocktails, eat popcorn & candyfloss & dance till 5am!
They Said...
It was ‘The Retail Event of the Year’!
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