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Backup Marketing are priviliged to have been commissioned to manage two of the IGBF’s largest fund raiser events in 2009 – the Grocers Ball and the IGBF Christmas Lunch. The ball was attended by almost 500 people and was a resounding success with the Camenbert Quartet (of RTE’s Late Late Show fame!) had the Grocery Fraternity dancing till the small hours! The lunch is on the 27th of November and we are hopeful of the usual attendance of close to 1,000 people.
In November 2008 an exciting idea to make money for the Make a Wish charity became a reality - To create the largest image from tea lights in order to break a world record. In conjunction with Disney - pins were sold in all Tesco stores enabling the cost of 27,000 LED tea lights to be accrued. This meant the charity secured 1 euro from every pin sold in a store and amazingly the record was achieved.
The Tesco Charity Ball is an annual event which sees the retail community gather to celebrate in style, all in aid of a good cause.
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