Product Launches


Whether it’s a new product or service or a timely a reminder of an existing one – Backup puts you in the minds of the public in many different ways. Launch events are a unique tool enabling you to “spread the word” in more ways than one. It can be a simple one off wow factor event or a programme of different successive events - we welcome the challenge to put your product “out there”!


Recent Case Studies

IGBF Grocers Ball 2009

Posted in Event Management.

Backup Marketing are priviliged to have been commissioned to manage two of the IGBF’s largest fund raiser events in 2009 – the Grocers Ball and the IGBF Christmas Lunch.  The ball was attended by almost 500 people and was a resounding success with the Camenbert Quartet (of RTE’s Late Late Show fame!) had the Grocery Fraternity dancing till the small hours!  The lunch is on the 27th of November and we are hopeful of the usual attendance of close to 1,000 people.

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Make A Wish, Tesco & Disney Record Breaker

Posted in Event Management.

In November 2008 an exciting idea to make money for the Make a Wish charity became a reality - To create the largest image from tea lights in order to break a world record.  In conjunction with Disney - pins were sold in all Tesco stores enabling the cost of 27,000 LED tea lights to be accrued.  This meant the charity secured 1 euro from every pin sold in a store and amazingly the record was achieved.

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