Product Launches


Whether it’s a new product or service or a timely reminder of an existing one, Backup puts you in the minds of the public in many different ways. Launch events are a unique tool enabling you to “spread the word” in more ways than one. It can be a simple one-off wow factor event or a programme of different successive events - we welcome the challenge to put your product out there.


Recent Case Studies

Cadbury Corporate Challenge

Posted in Event Management.

Remember a time when all we did was play games? Keepy uppy, hop scotch, marbles, hide and seek...Why not re-live the excitement with a bit of a twist?

At The Cadbury Corporate Challenge, we gave the Cadbury staff the opportunity to take part in a mixture of team building exercises with a difference!

Guests arriving at The Druids Glen for the Cadbury Corporate Challenge were greeted by an impressive exhibition of entertainment from unicycling jugglers to stilt walkers and fire breathers - the guests were welcomed in spectacular fashion to the Cadbury corporate event of the year. To celebrate Cadbury as the official treat provider of the London 2012 Olympic and Paralypic Games, the Cadbury ‘Spots & Stripes’ Olympic theme was incorporated into all aspects of the colourful event.

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Plenty Roadshows

Posted in Promotions.

Backup hold roadshow for Plenty Kitchen Paper.

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