Roadshows can be managed in conjunction with a new product launch or as a one off exercise. Backup has a nationwide field force ready to be briefed on your product plans and dressed in whatever it takes to makes for a unique and interesting roadshow.
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Posted in Event Management.
Backup Marketing are priviliged to have been commissioned to manage two of the IGBF’s largest fund raiser events in 2009 – the Grocers Ball and the IGBF Christmas Lunch. The ball was attended by almost 500 people and was a resounding success with the Camenbert Quartet (of RTE’s Late Late Show fame!) had the Grocery Fraternity dancing till the small hours! The lunch is on the 27th of November and we are hopeful of the usual attendance of close to 1,000 people.
Posted in Event Management.
In November 2008 an exciting idea to make money for the Make a Wish charity became a reality - To create the largest image from tea lights in order to break a world record. In conjunction with Disney - pins were sold in all Tesco stores enabling the cost of 27,000 LED tea lights to be accrued. This meant the charity secured 1 euro from every pin sold in a store and amazingly the record was achieved.