Instore Promotions


According to research, over 75% of purchasing decisions are made at the “point of purchase” – so Instore promotion is not an opportunity you can afford to miss. Backup has hundreds of sales promotonal staff trained to engage customers and deliver your key product messages. Experience shows a well organised Instore promotion consistently delivers a 3 to 4 digit sales uplift compared to a non-promotion week.

Instore promotions are particularly adept at:

  • Increasing sales
  • Generating first time buyers
  • Activating brand switching
  • Generating and building brand awareness
  • Encouraging product sampling and repeat business
  • Cultivating customer feedback on product and promotion

Recent Case Studies

Raisin Oats & More Roadshow

Posted in Promotions.

Raisin Oats & More Roadshow

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Velvet Roadshow

Posted in Promotions.

SCA Hygiene Velvet Roadshow

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