Instore Promotions


According to research, over 75% of purchasing decisions are made at the “point of purchase” – so Instore Promotion is not an opportunity you can afford to miss. Backup has hundreds of sales promotonal staff trained to engage customers and deliver your key product messages. Experience shows a well organised Instore Promotion consistently delivers a 3 to 4 digit sales uplift compared to a non-promotion week.

Instore promotions are particularly adept at:

  • Increasing sales
  • Activating brand switching
  • Generating first time buyers
  • Generating and building brand awareness
  • Encouraging product sampling and repeat business
  • Cultivating customer feedback on product and promotion

Recent Case Studies

Plenty Roadshows

Posted in Promotions.

Backup hold roadshow for Plenty Kitchen Paper.

Read Case Study

Cushelle Roadshow

Posted in Promotions.

Backup Marketing hold a roadshow for Cushelle Toilet Tissue.

Read Case Study