Product Roadshows


A roadshow is often an extension of a successful street or retail promotion replicated at a number of pre-identified sites or areas. Backup’s key differentiating factor is our strength in depth which perfectly compliments this form of promotion. We have the regional dispersal of talent required to ensure high standards again and again.

Our aim is to put your brand in the public eye and help your company become part of the publicity agenda. We begin by adopting the right tone of voice, first getting the basics correct, and then exploring every avenue to the limit. Inspiration followed by dedication – that’s the Backup philosophy.


Recent Case Studies

Raisin Oats & More Roadshow

Posted in Promotions.

Raisin Oats & More Roadshow

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Velvet Roadshow

Posted in Promotions.

SCA Hygiene Velvet Roadshow

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