Each week we collect price data, availability figures and promotional activity information for thousands of products across multiple and independent retail outlets in both grocery and non food areas. Our information base allows us to evaluate the distribution, positioning and placement of products while also assessing the service quality levels received by customers.
Your best efforts in product promotion and increasing brand awareness can be completely undermined by poor product availability. Weakness in this area inevitably leads to lost sales and increases the risk of brand switching. Backup has the resources to assess your availability strengths and weaknesses from the consumer’s viewpoint. All availability audits can be tailored to run at key trading periods relevant to your product. The truth may sometimes hurt, but it always helps!
Price checking is the process of tracking positive and negative movements in the retail prices of competing products, services and retail outlets. You know exactly where you and your competitors stand, week in week out.
A planogram audit ensures compliance with agreed planogram layouts including SEL, product positioning and the number of facings. Our merchandisers work with store trading managers to ensure shelf presentation mirrors the planogram. Photographic evidence is recorded on completion of the survey.
Like it or not, your promotion has to be in accordance with store policy. Store compliance is one of the final steps of any promotional campaign and is central to providing a new promotion with the best chance of success. An audit of promotional compliance will highlight any gaps in a campaign and allow for immediate action to limit lost opportunities. Our handheld technology provides key gap information within hours of a promotion going live.
FMCG is a dynamic market place with suppliers consistently changing their offering in order to maintain and gain market share. Instant promotions that highlight a specific product can have a huge impact on short term volume sales. As such, it’s imperative not to let such activity slip under your business radar. Backup tracks competitor promotional activity ensuring you have the complete measure of your competition.
Knowledge is king.
Find out what the customer is thinking, even if they’re not saying it!
A carefully selected group of people are brought together for a facilitated discussion on their thoughts and experiences of a brand or service. The group is under the guidance of a professional moderator who introduces subjects and topics in order to cover specific subject matters. We probe for the truth behind the views.
Customer Surveys are often regarded as the most accurate barometers for predicting success. Customer Satisfaction Surveys can deliver powerful, incisive information and provide opportunities to gain a competitive edge.
Leafleting is not rocket science. It can often be one of the most cost effective methods of informing your customer base about your services. It’s about getting out there and drawing the right audience in a planned, programmed manner. It’s not a role for the faint-hearted – staff must be pro-active, outgoing, professional and friendly. They must have a talent for engaging with the public and also be knowledgeable about your products and services. Leafleting activities can be carried out in various locations including retail centres, exhibition halls, traffic lights, residential door drops and many other venues.
“If only they would try it, they would buy it!” – how often have you heard that? Product Sampling has been proven to increase sales by 900% during a single day’s sampling activity. It is the way to achieve vital product trial and take-up in a highly effective fashion. It places your product in the hands of consumers and creates a lasting impression. Product Sampling can take place on the street, in exhibition halls, or even at planned event venues.
With thousands of people walking through cities and towns everyday, it’s no wonder Promotional street activity is seen as an effective marketing tool. A team of fun loving people, a van full of complimentary samples and a busy area is all you need to stimulate vital sampling. Backup’s unrivalled experience of the street promotional landscape ensures constant success. So why not use our experienced staff to interact and engage with the general public.
Costumes create images and images can sell. Who can resist a friendly gorilla, a giant baby, a walking Wendy House or even a customer loyalty card brought to life? Backup have provided them all. Our people enjoy nothing more than climbing into a foam suit, adopting the required personality and wading into a wide-eyed ecstatic crowd. We can find and fill an existing costume or create the perfect original costumed image just for you.
According to research, over 75% of purchasing decisions are made at the “point of purchase” – so Instore Promotion is not an opportunity you can afford to miss. Backup has hundreds of sales promotonal staff trained to engage customers and deliver your key product messages. Experience shows a well organised Instore Promotion consistently delivers a 3 to 4 digit sales uplift compared to a non-promotion week.
Instore promotions are particularly adept at:
Product Roadshows are a cost effective and exciting way to raise awareness of your product. A Roadshow is often an extension of a successful street or retail promotion replicated at a number of pre-identified sites or areas. Backup’s key differentiating factors are our creativity and dedication which perfectly compliments this form of promotion. We have the regional dispersal of talent required to ensure high standards again and again. Our aim is to put your brand in the public eye and help your company become part of the publicity agenda. We begin by first getting the basics correct, then exploring every avenue to the limit.
Inspiration followed by dedication – that’s the Backup philosophy.
A conference is all about bringing people together - and then bringing the best out of them. At Backup, our conference services include all the vital elements required to make the experience comfortable, informative and enlightening. We venue-search to suit the company or audience profile. We provide all necessary technical elements, constantly striving to ensure your conference runs without a hitch.
Sometimes you want to give that little bit more to your major clients. Backup creates a unique corporate entertainment package designed to showcase you as the host. Our ideas will inspire you and together we will build an unforgettable event that says thank you in more than words.
Whether it’s a new product or service or a timely reminder of an existing one, Backup puts you in the minds of the public in many different ways. Launch events are a unique tool enabling you to “spread the word” in more ways than one. It can be a simple one-off wow factor event or a programme of different successive events - we welcome the challenge to put your product out there.
Our themed events and gala dinners are exceptionally unique. We give our clients the benefit of dealing with a team who can offer a fresh approach to every event while providing them with the expert knowledge and experience that will bring their event to another level. Our knowledge and expertise enables guests to experience something completely different and memorable. We incorporate all elements into one stress-free proposal - from the initial design, the theme, dressing the venue, collating invites, managing the food and drink and all other aspects of entertainment.
Worthy causes are constantly in the forefront of our minds. Here at Backup we have a wealth of experience in organising charity events with a difference. Our extensive experience, creativity and contacts ensure that your charity event will be operated to the highest standards and run effortlessly from start to finish. We develop a programme where personal service and attention to detail are second to none. We realise each guest has given up time and money to attend – we make sure their experience is unforgettable.
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Roadshows can be managed in conjunction with a new product launch or as a one-off exercise. Backup has a nationwide field force ready to be briefed on your product plans and to be dressed in whatever it takes to make for an interesting, one-of-a-kind roadshow.
You want your employees to excel, to work well together and to get the best out of each other. Our Team Building repertoire sets out to indulge people in their particular strengths in order to pull together to achieve goals and in turn, recognise the hidden strengths of co-workers. We incorporate everything into an organised, friendly and challenging environment – complete with fun and laughter at the end of the day.
Take the pain out of managing a group of clients arriving in Ireland or bringing your team out of the country. At Backup, we have managed company trips where clients wish to host a meeting followed by a cultural experience. We include all components of your company’s trip from airport pick ups, registration and venue sourcing to menu detail and entertainment sourcing.
Alternatively, we can take large groups overseas where every management aspect is imperative. We source the best hotels and dining options and create a flawless itinerary for an experience of a life time - with no hitches!
Meticulous planning and attention to detail are the core of our services. An unrivalled level of personal service and professionalism is where we leave our competitors behind. We strive to exceed your expectations.
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