On the consumer front, Backup organises Market Research Surveys and Focus Groups to provide you with insightful, detailed analysis on what your customers are thinking, doing and buying - and the reasons why!
How does your brand line up alongside your competitor’s? Is somebody stealing a march on your shelf-space? How readily available is your product? How visible is your point-of-sale material? Are your sales people following the Planogram or Promotional Compliance Programs set by the major multiples? When did you last undertake a comprehensive price survey or go product comparison shopping?
Every week, the Backup Data Capture Division checks 80,000 product lines and figures out who is in stock, out-of-stock or looking a bit frayed at the retail edges. Would it help to outsource time consuming tasks from the roles of your field force? Backup’s comprehensive technology and information systems help you gather the information you need, understand the information you have gathered, and plan positive action which will take you to the next level.