In September 2019 we produced Stocked Festival, a new fundraiser by the IGBF, welcoming 1,000 industry people from Ireland’s leading retail and grocery companies to an all-inclusive boutique festival experience at Orlagh House in Rathfarnham.
BACKUP managed the end-to-end event process including concept, commercial model, branding, go-to-market strategy, sponsorship, sales and production.
The event was headlined by Gavin James, Soulé and Deirdre O’Kane alongside over 20 acts performing across 3 stages. Guests were also able to experience some of the finest food and drink offerings available across the 7 bars and 8 food concessions on site. Sponsors who activated at the event included Heineken, Diageo, Pernod Ricard, Coca-Cola, Schweppes, Cadbury, Glenisk, Nestle and Pringles.
We are very proud to have produced an event of this scale and help to raise much needed funds for a worthy charity.