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The end-to-end management of the Annual Colleague Recognition Awards.

In addition to staging the live award ceremony, we were tasked with:

  • Engaging the entire organisation around the awards initiative and the various categories which represent the companies corporate values and culture.

  • Encouraging colleagues to nominate and vote for their peers.

  • Invitations and guest relations.

  • Creation of all audio-visual content used during the live show, and after in corporate communications.


We approached the recognition awards as being bigger than the live ceremony, with the need to engage as many of the 1,800 colleagues as possible in the nomination and voting process. To this end we created a bespoke website outlining each of the categories and allowing colleagues to vote for their peers. To generate engagement we sent promotional kits to all depots and pharmacies with branded merchandise, posters, balloons, stickers and cup-cakes. We also created content for use in PHX’s internal communications channels to promote the initiative.


The gala ceremony was held in Teeling’s Distillery, and was designed around PHX’s corporate values and culture, with 8 categories awarded. The ceremony included a red carpet arrival, a champagne and canapé reception, several entertainment acts and an after show party.


We helped to amplify the initiative beyond the live event access the organisation, by creating audio-visual assets for use in PHX’s internal communications channels and social media accounts.


Over 450 nominations were recieved across the 8 award categories, with submissions coming in from every department and businesses across the organisation, from the C-suite to the factory floor.


160 guests attended the live event.

[Backup were] an absolute joy and pleasure to deal with. The team at Backup don't allow the word "impossible" exist - they make magic happen! From concept to execution each team member treats the event as if it was their own. They are not only professional and a pleasure to deal with but also great fun! Search no further - this is the partner you have been looking for!

Hilary Collins
People Leader/CHRO/HR Director
PHX Ireland


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