THE ASK
Boost the profile of Capital Dock; a mixed-use development with residential, commercial and retail tenants as a premium and lively destination in Dublin’s Docklands.
As a new location, it was critical that the development has a vibrant culture that can live beyond the 9 to 5 office hours.
THE RESPONSE
Capital Dock Events - Working with the estate management, we created a sub-brand of Capital Dock, consisting of a series of free monthly events, designed to engage tenants, residents, and the wider community surrounding the Docklands.
Backup managed all aspects of comms and marketing both pre + post event, including ticketing, geo-targeting social media campaigns, email marketing and post event surveying.
THE RESULT
Since 2019, we have planned, executed and managed a full calendar of events every year.
Events varied from smaller more intimate workshops and classes such as yoga, dumpling making, and mindful art to the bigger, more scalable events such as the Indeed 5K Run Afterparty, a Wimbledon open air screening, and the annual ‘Live at Capital Dock’ Summer bash.
Beyond the events themselves, we created a space for a Community to form and gather through a consistent presence both online and off. The events sell out every month, bringing together thousands of attendees around the area over the years, and putting the Docklands on the map as a buzzing destination to both live and work.
