THE ASK
Create a high-impact campaign to launch the Lynx Ice Chill range across retailers, building strong brand awareness and encouraging product trials among key target consumers.
THE RESPONSE
An integrated, multi-channel campaign to maximize reach, combining in-store merchandising, point-of-sale displays, an experiential roadshow, and a direct-to-consumer online sampling campaign.
The Lynx Ice Block Challenge experiential roadshow was featured in Tesco Extra stores nationwide, attracting consumers to try their hand at "keeping cool" and breaking the ice for a chance to win prizes.
To maximise engagement, we created a fun online game targeting key demographics on social media. Users could play to “break the ice” and receive a sample of the new Ice Chill range, driving digital interaction with the product and increasing sampling reach.
THE RESULT
Through close collaboration with Unilever and retail partners, we successfully launched the Ice Chill range, increasing brand visibility and product trial.
The experiential roadshow drew large crowds, increasing in-store footfall and boosting sales.
The online game reached over 40,000 targeted users, with thousands of samples delivered directly to consumers.
