
TL;DR: The Lynx Ice Block Challenge was an integrated campaign featuring in-store displays, an experiential roadshow, and a targeted online sampling game. The roadshow drew large crowds at Tesco Extra stores, boosting footfall and sales, while the online game engaged over 40,000 users, delivering thousands of samples to drive strong product trial and brand engagement.

SERVICES DELIVERED
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Campaign Development & Strategy
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Market Research & Consumer Insights
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In-Store Activation
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Point-of-Sale Display Design
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Experiential Marketing
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Roadshow Planning & Execution
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Digital & Social Awareness Campaign
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Content Capture
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Sampling Program
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Creative Concept Development
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Custom Game Development
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Retailer Partnership Coordination
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Logistics & On-Site Management
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Brand Engagement Reporting & Analysis























