LYNX ICE CHILL
Helping Unilever to launch the new Lynx range.
THE ASK
Create a campaign to launch the new Lynx Ice Chill range across retailers, generating awareness and trial amongst target consumers.
THE RESPONSE
An integrated campaign with multiple touchpoints including in-store merchandising, point-of-sale display, an experiential roadshow & a targeted online direct-to-consumer sampling campaign.
The Lynx Ice Block Challenge experiential roadshow popped up in Tesco Extra stores across the country, offering a number of prizes if contestants could 'keep their cool' and break the ice within the time limit.
Supporting the experiential, we designed an online game targeting key demographics on social media, where users could play to break the ice and receive a free sample of the new Ice Chill range.
THE RESULT
We collaborated with both the brand and retailers to launch a new range.
The experiential drew in huge crowds, driving incremental footfall and sales to the stores.
We reached over 40,000 targeted users with the online game, with several thousand product samples delivered.
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