BENECOL

Increasing sales & inspiring customer to lead a healthy lifestyle

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THE ASK

Educate Irish consumers about the health benefits of Benecol's yoghurt drinks range as a means of controlling cholesterol levels.

THE RESPONSE

We created a roadshow with a team of trained pharmacy technicians and dieticians which visited over 55 SuperValu & Tesco stores nationwide.

 

With a team of trained pharmacy technicians & dieticians. In addition to

in-store sampling of the product, the technicians conducted free cholesterol testing while the dieticians offered advice on how the product could play a role in controlling high levels of cholesterol when used as part of a healthy diet.

THE RESULT

EPOS data measured a sales increase of over 200%

This is a very high rate for a product range which showed a high base sales rate. Furthermore data showed the uplift had a sustained impact on sales.

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