INHAND
Using targeted sampling to close the gap between product awareness and product experience
THE ASK
How can we work with brands to make their advertising work harder? Can we turn their target audience into a consumer by closing the gap between product awareness and product experience?
THE RESPONSE
InHand - an online service allowing customers to seamlessly order and receive product samples that they have seen advertised - whether on television, out-of-home or on
social media.
The platform was designed as an alternative to the ‘pay and spray’ approach of traditional sampling, engaging directly with target consumers who are more likely to buy your brand.
THE RESULT
To date we have run sampling campaigns for Nestle, Unilever & General Mills, targeting their customers and enabling them to request new product samples through InHand.
We also distribute money-off coupons alongside samples, which have a redemption rate which is six times higher than the industry standards.
Check out www.inhand.ie to learn more.
