Providing an extra jolt to Lavazza’s sales in Ireland.
Help drive sales of Lavazza’s capsule coffee machines across their main Irish retail channels.
We recruited and trained a team of highly skilled product demonstrators to become expert advocates for the Lavazza brand.
Our brand ambassadors are rigorously trained in leading sales techniques, allowing them to engage customers, showcase their in-depth knowledge of the product and drive sales in-store.
The team worked across Harvey Norman, Power City and Brown Thomas stores around the country.
To date we’ve run over 1,350 sales days creating an average uplift in sales of 387%.