LOCAL ENTERPRISE OFFICE
Creating a virtual jobs fair to attract talent to the North West region.
THE ASK
Three Local Enterprise Offices offices from across the North-West region issued a public sector tender looking for an events agency to help pivot their annual jobs fair from a live event into a virtual format.
As the successful agency we were engaged in the end-to-end management of the process - including recruiting and on-boarding local businesses, promoting the event to the general public and designing the the virtual jobs fair experience.
THE RESPONSE
We worked with the V-Fairs platform to stage the virtual jobs fair, designing it to resemble an in-person event, with key note speakers in a virtual auditorium and exhibition booths for over 30 companies.
Attendees could interact with participating companies, learn about and apply for hundreds of available jobs. We helped the Local Enterprise Offices to get businesses to participate in the event, helping to
on-board and train them in how to use
the platform.
We ran an advertising and PR campaign across press, radio and targeted social media to promote the event and encourage job-seekers to register in advance. We also built a bespoke website for registrations.
Our digital team managed and designed the virtual experience using the V-Fairs platform - comprising keynote addresses, virtual exhibition booths, and
interviews rooms.
THE RESULT
Attendances were up 65% on previous jobs fairs, with 424 jobseekers participating in the event. The attendees interacted with an average of 16 different companies on the day, and almost 300 of the attendees went on to apply for a listed job.
"Hosting a virtual event of this nature was very alien to us but the Backup Marketing team were great partners in making our jobs fair a huge success for all stakeholders. Backup Marketing designed a very practical, easy to navigate and great looking conference experience for both the participating employers and jobseekers. The supporting marketing campaign helped us to outperform our registration and attendee targets for the event. Overall we had a great experience working with Backup’s team."
Michael Nevin
Head of Enterprise,
Longford Local Enterprise Office
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