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STOCKED FESTIVAL

Bringing the Irish grocery industry together to get ‘Stocked’ and raise money for a great cause.

TL;DR: The Irish Grocery Benevolent Fund launched its first-ever bespoke charity music festival, Stocked Festival, as a fresh fundraiser aimed at younger professionals. Over 1,000 guests attended the event featuring 20 acts, 3 stages, 10 food stands, and 7 bars, with headliners like Gavin James and Soulé. Sponsored by major brands, Backup managed everything from concept to execution. The event successfully brought together the Irish retail industry and raised significant funds for the charity. 

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SERVICES DELIVERED

  • Concept development

  • Event design & branding

  • Event planning & logistics

  • Talent booking & coordination

  • Vendor & sponsor coordination

  • Event production

  • Marketing & promotion

  • On-site management & execution

  • Charity integration

  • Post-event reporting & analysis

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