Bringing the Irish grocery industry together to get ‘Stocked’ and raise money for a great cause.

gavin-james-stocked-festival (2).jpg


Create a new type of industry fundraiser for the Irish Grocery Benevolent Fund, unlike standard black tie industry events, that would help introduce the charity to a new generation of professionals.


Stocked Festival is the first ever bespoke charity music festival for the Irish grocery industry. 


A 50 Acre site, over 1,000 guests, 20 acts, 3 stages, 10 food stands & 7 bars.


Headlined by Gavin James, Soulé & Deirdre O’Kane. This all-inclusive charity fundraiser event celebrates music, comedy, food and drink. Sponsors who activated at the event include Heineken, Diageo, Pernod Ricard, Coca-Cola, Schweppes, Cadbury, Glenisk, Nestle and Pringles. 

Backup worked across the full end-to-end management of the event, from initial concept, design and brand identity right through to production, marketing & sales.


On the day, over 1,000 attendees from across the Irish retail industry gathered at Orlagh House & Estate to connect, celebrate and show their support for a great cause.


We are very proud to have produced a festival of this scale and help to raise much needed funds for a worthy charity.

stocked-festival-branding (4).jpg
stocked-festival (13) copy.jpg
stocked-festival (1).jpg
stocked-festival-branding (22).jpg
stocked-festival-guests-attendees (38).j
stocked-festival-jameson (2).jpg
qween-tribute-stocked-festival (2).jpg
stocked-festival-guests-attendees (8).jp
gavin-james-stocked-festival (5).jpg