SURE SHOT CHALLENGE
Bringing Unilever’s GAA sponsorship to life in communities across Ireland.
THE ASK
Unilever’s Sure deodorant range is an official sponsor of the GAA.
They challenged us to bring their affiliation with the GAA to life in a way that engages with the wider GAA community.
THE RESPONSE
The Sure Shot Challenge - a competition that challenged GAA teams nationwide to hit a defined target on a goalpost from the thirteen yard line, record their achievements, & post to social media using the hashtag #sureshotchallenge.
In addition to creating the concept & mechanic, we staged a number of live events around the country to compliment the digital campaign. We also managed outreach to local GAA clubs across Ireland to promote the competition.
THE RESULT
The Sure Shot Challenge gained extensive organic social media exposure, engaging over 300,000 GAA fans nationwide.
Over 100 teams nationwide took part in the competition, and due to the unique entry mechanic, the competition drove incremental footfall into SuperValu stores nationwide.
