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TESCO FIRE PIT

Working with Tesco to carve a bigger slice of the meat market in Ireland.

TL;DR: We concepted the "Fire Pit" experience to showcase Tesco’s meat through an American-style BBQ, cooked by expert pit masters. We toured Ireland's top food festivals, giving guests a chance to taste the premium meat, with a restaurant-quality menu crafted by chef Andrew Holmes.

Voted best in class at the Big Grill Festival, the initiaive culminated in the launch of a new Tesco Fire Pit product range rolled out across Ireland & the UK.

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SERVICES DELIVERED

  • Concept development

  • Roadshow logistics & management

  • Food truck design & customisation

  • Brand representation

  • Customer engagement

  • On-site activation

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