TL;DR: Backup partnered with Tesco to localize their international Christmas campaign, 'Become More Christmas'.
In Palmerstown Dublin, we surprised local hero Sean White, known for his extravagant Christmas displays, by transforming his street into a Winter Wonderland while he was away. The surprise, complete with live reindeer and a lighting ceremony, was captured in a short film directed by award-winning documentary maker Gavin Fitzgerald. The film was showcased in cinemas nationwide and garnered significant social media engagement, reaching millions across platforms.
SERVICES DELIVERED
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Event management plan and concept
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Risk assessment
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Budget management
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Guest and VIP guest relations
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Catering, entertainment and venue staging
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Branding and design of all guest touch-points including venue, invitations and merchandise
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Audio-visual and lighting production
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Pre-produced print, motion graphics and video content
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Photo and video content from the event