TL;DR: Woodies' 2020 Heroes "Going To The Moon And Beyond," was a digitally executed interactive fundraising campaign, with participants covering the distance from Earth to the Moon through various activities, raising over €250,000 for charities such as Down Syndrome Ireland, Cystic Fibrosis Ireland, Autism Assistance Dogs Ireland, and ISPCC Childline. The initiative surpassed both fundraising and distance targets, demonstrating significant engagement from both staff and customers.
SERVICES DELIVERED
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Campaign Strategy & Development
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Fundraising Mechanic Design
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Digital Engagement & Interactive Experience
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In-Store Activation
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Customer & Colleague Engagement
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Donation Integration at Point of Sale
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Progress Tracking & Mileometer Design
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Campaign Branding
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Charity Partner Coordination
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Budget management
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Performance Tracking & Reporting
