TL;DR: Re-Turn, Ireland's pioneering deposit return scheme, enlisted Backup to create an experiential campaign to help engage and educate the public on the initiative.

 

Our team designed a mobile exhibition space with custom-built displays, highlighting the scheme's environmental benefits in reducing landfill waste, energy consumption, water usage, and CO2 emissions. The nationwide roadshow effectively communicated the benefits of the scheme, earning widespread acclaim from key stakeholders, media, and government figures.