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TESCO BABY EVENT

Helping Tesco to grow in the baby category.

TL;DR: To boost Tesco’s share in the baby category, we launched the Tesco Baby Event — combining in-store and virtual experiences with expert advice on parenting topics like diet, sleep, and safety.

 

Featuring renowned speakers and gift boxes from top brands, the event has evolved overtime to a digital, live-show format, increasing attendance tenfold to 3,000+ viewers per event.

 

25% of attendees were non-Tesco shoppers, with 97% making in-store purchases and 93% likely to recommend the event to others.

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SERVICES DELIVERED

  • Concept Development & Strategy

  • Event Design & Branding

  • Event Planning & Logistics

  • Talent Sourcing & Coordination

  • In-Store & Virtual Event Production

  • Gift Box Curation & Supplier Management

  • Marketing & Promotion

  • On-site & Virtual Event Management

  • Audience Engagement & Voucher Integration

  • Post-event Analysis & Reporting

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Hi Tesco team,
 

I found last night's baby event to be brilliant. The tips for weaning have already expanded my little ones tastes and the sleep segment has us implemented a new routine already. 

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Thank you for organising this event the speakers were brilliant. Well spoken and easy to connect with.

Niamh, Dublin

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