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Launching the International HQ of a Fortune 500 company.

TL;DR: NetApp is a leading global data storage and data management services company. In 2022 they opened their overseas Headquarters in Cork, and worked with Backup Marketing on the launch campaign.

The key to a successful launch was the effective engagement of multiple stakeholders including NetApp executives and colleagues, the media, politicians and dignitaries, and the local business community.

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  • Event management plan and concept

  • Risk assessment

  • Budget management

  • Guest and VIP guest relations 

  • Catering, entertainment and venue staging

  • Branding and design of all guest touch-points including venue, invitations and merchandise

  • Audio-visual and lighting production

  • Pre-produced print, motion graphics and video content

  • Photo and video content from the event

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