TL;DR: NetApp is a leading global data storage and data management services company. In 2022 they opened their overseas Headquarters in Cork, and worked with Backup Marketing on the launch campaign.
The key to a successful launch was the effective engagement of multiple stakeholders including NetApp executives and colleagues, the media, politicians and dignitaries, and the local business community.
SERVICES DELIVERED
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Event management plan and concept
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Risk assessment
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Budget management
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Guest and VIP guest relations
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Catering, entertainment and venue staging
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Branding and design of all guest touch-points including venue, invitations and merchandise
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Audio-visual and lighting production
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Pre-produced print, motion graphics and video content
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Photo and video content from the event